Many projects start out as a simple sketch on a napkin; others, simply a three-sentence musing of a concept; some, a 400-page design specification. All start out with an idea that needs to go from ethereal to the real. “Design is creative, but its realization is true creation!”
Paul coined the phrase “Evolving context into content” for production design and immersive content. While coming from an aerospace engineering family, he has taken the best practices and culture of that world, into media systems, content design and management, and event design and direction.
He is a 30+ year veteran Technical Producer and Experiential Designer of corporate, social, and entertainment events, both live and online, experiential facilities, and media system deployments. He has fulfilled technical direction, media systems conception, production design, print and media production, technology/conceptual vetting, and project/event management roles.
He has serviced and driven multiyear projects for corporations such as General Motors, Mercedes-Benz, Qualcomm, Sun Microsystems, as well as hundreds of corporate, social, and special events in North America, Europe, China, Australia and the Middle East.
He has also designed numerous media system facility installations and exhibit features for MIT, Cedars Sinai Medical Center, Nintendo, Marquee Nightclub (Las Vegas), Daimler Auto Group, YouTube, and Google.
He started on this path with “multi-image” design and production (with upwards of 192 film/slide projectors to do seamless widescreen shows) and progressed through the earliest days of digital video servers and blended-projection shows. Unlike many media and content specialists in the production world, he has owned and commanded every seat in show design and execution, as well as architectural and immersive spatial design.
“I learned every seat so I could understand designing, and producing, the entire project, from the stakeholder intent, to audience takeaway, and all positions in between. I don’t care of it’s a live show, a museum exhibit, or an online seminar, I’m never in love with a particular technology or “shiny” cultural or technology trend, EVER! I’m in love with activating the audience or user! The rest is merely mustering, and mastering the ever-evolving tools, processes and true craftsman to get it done… Too much focus in any one of those silos, and you lose the intended moment.” The same principles pay forward in immersive and spatial design, as well as technology systems builds for the workplace and public display.
Paul is a graduate of UC San Diego in Human Information Processing and Mass Media. He’s as at home producing a large international event (live or online), as he is sitting in his design studio on a remote northwest island, or pulling it all together from 36,000 ft “somewhere over anywhere.” Paul is also a nationally published technical illustrator, trainer and consultant.
